Our journey began in 1992, with the launch of a breakthrough product – India’s first vegetarian toothpaste. Pioneering the use of calcium phosphate, extracted from rock rather than bone ash, Anchor had developed a groundbreaking product that propelled it to becoming a major player in the toothpaste market. In 1997, we forayed into the personal care segment with the launch of Dyna beauty soap. A revolutionary quality product with 78% TFM, consumer acceptance soon followed. With its clear positioning and strong value offering, Dyna beauty soap became the youngest entrant into the league of the top five soap brands.
At Anchor, innovation in products and processes is always the first step in our pursuit of continued excellence. The most important thing for us, at Anchor, besides innovation and strong financial performance is being mindful of our consumers’ needs and becoming a trustworthy and caring partner.
Today, Anchor Health & Beauty Care Pvt. Ltd. offers a variety of superior quality toothpastes, toothbrushes and mouthwash in the oral care segment. Additions to the personal care portfolio along with the Dyna range, include products such as Anchor Health+ soaps, hand wash and hand sanitizer.
Today, Anchor Health & Beauty Care Pvt. Ltd. has grown into a formidable player and one of India’s fastest growing companies in the FMCG market. Anchor’s overseas market presence is found in the MENA region where its product range finds a great demand.
To develop products of superior quality, act with integrity in all business relationships, use business to contribute solutions to the enrichment of the society.
- Integrity & Honesty We commit to upholding the highest ethical standards in all our business dealings.
- Customer Focus We are committed to surpassing our customers’ expectations at all times.
- Innovation We encourage entrepreneurial and innovative ideas in pursuit of excellence.
- Adaptability We anticipate changes in the marketplace and offer relevant and up-to-date services in response.
- Social Responsibility We are committed to making a proactive and positive contribution towards the community. As a responsible corporate, we strive to contribute and abide by all environmental and legal norms.
- Teamwork We commit to nurturing an environment where teamwork is of utmost value.
- Accountability We shall be held accountable for our actions and transactions.
Mr. Sanjay Shah began his early career during junior college by working at Anchor Electricals, his family business. At Anchor Electricals, Sanjay had the opportunity to spend time understanding each and every department in conjunction with the factory operations . After completing junior college at the HR College of Commerce and Economics in Mumbai, Sanjay went on to pursue his Bachelors in Business Administration at the Adelphi University in Long Island, New York. Upon graduation and returning to Mumbai, Sanjay was motivated to start a new venture. With the blessings, help and guidance of his father and uncle, in 1996 Sanjay set up Anchor Health & Beauty Care. Anchor Health & Beauty Care’s first product was Anchor White Toothpaste. Anchor White Toothpaste gained its share in the market by being positioned as a ‘100% Vegetarian’ product. After tasting success with the toothpaste, Anchor began manufacturing toothbrushes and in 2006, Anchor launched ‘Dyna’ a quality beauty soap. Sanjay’s vision has always been to provide superior quality products at affordable prices not only for the Indian consumer but also the larger global consumer.
In our perennial quest to provide the best quality products to our customers with great value for money, the focal point is always on productivity and sustainability. We manufacture our personal care, oral care and industrial products at our state-of-the-art manufacturing facilities in Kutch, Gujarat, Haridwar and Uttarakhand. Both these plants contribute to the manufacturing of the products for our brands in India, several export markets and private label clients.
Responsible environment stewardship is one of the core values of the company. It is not only an integral part of doing business but also of utmost need in the current global climate scenario. The company’s vision for the future is firmly anchored in the belief of adopting sustainable development practises.
Spread over 55 acres, the plant is located at the outskirts of Kutch city in Gujarat. The plant manufactures industrial products including soap noodles, stearic acid and glycerine of various specifications for the various needs of our customers.
The Dyna beauty soap range from our beauty care portfolio and the Anchor toothpaste from the oral care portfolio are also manufactured here.
Spread over 21 acres, the Haridwar plant, manufactures all our consumer brands. These include Dyna beauty soap, Anchor Health soap and all varieties of toothpaste and toothbrushes from the oral care portfolio for both, export and domestic markets.
The promoters of Anchor Health & Beauty Care Pvt. Ltd. have been blessed with the responsibility of bringing about change and progress. Guided by the famous precept by Mahatma Gandhi - “Be the change you want to see in the world” - Anchor has worked over the years to drive several charitable societies and educational institutes.
Most notable amongst them is the Anchorwala Ahinsadham - A state-of-the-art veterinary hospital and shelter home, ranked as the no.1 facility in the country for sick and abandoned animals.
- Houses more than 3750 sick birds and animals for treatment
- Shelters over 6000 abandoned animals
- Over 300 operations conducted every month
- The ICU has nearly 100 patients at any given time
The trust also manages a 600 acre property which is used to grow herbs, grass and plants to feed and support the resident animals of Ahinsadham. The trust also maintains Nandi Sarovar, a lake spread over 35 acres to support these animals and the animals from several nearby villages.
Best Animal Welfare Organization from the State Government of Gujarat.
Best utilization of donations for treatment of animals.
Best facility from Animal Welfare Board of India and appointment as inspecting agency for Gujarat.
All India Human Rights recognized for working style and efficiency.
Mahavir Jeevdaya Award by former Chief Minister of Gujarat, Shri Narendra Modi.
Recognized with Swarnim Gujarat Award, by State Government of Gujarat.